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Personify Financial Personal Loans Review for 2024

High-APR loans for borrowers with credit issues
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Personify / Investopedia
Investopedia’s Rating
3.6

Our Take

Personify Financial is a loan platform that offers loans up to $15,000 to borrowers with fair credit. While the company provides a more manageable alternative to a payday loan due to the longer repayment terms, APRs can reach 179.5% in many states. You should explore other alternatives before applying for a loan from Personify Financial.

  • Pros and Cons
  • Key Takeaways
  • Company Overview
  • specifications
Pros and Cons
Pros
  • May be available to fair credit borrowers
  • Offers refinancing
  • Repayment terms up to 48 months
  • Excellent customer reviews
  • No prepayment penalties
Cons
  • High APRs starting at 19%
  • 5% origination fee
  • Doesn’t allow co-signers
Key Takeaways
  • Personify Financial looks at a variety of indicators beyond the borrower’s credit score to approve borrowers who may be ineligible for loans from other personal loan lenders.
  • Personify Financial uses a partnership with a Utah-based bank to avoid legal interest rate limits in many states, charging APRs as high as 179.5%.
  • The Personify platform lacks many of the features available from other lenders, such as live chat support, a mobile app, and co-signer options. 
  • Personify or your loan servicer will report your payment data to the credit bureaus so you can build credit with on-time payments.
Company Overview

Personify Financial was founded in 2015 and is based in San Diego, California. The company gets around state interest rate caps by partnering with First Electronic Bank in many states to issue high-interest loans. More than a dozen consumer advocacy groups, including the National Consumer Law Center, asked the FDIC to prohibit these rent-a-bank arrangements in 2022, but so far companies like Personify are still permitted to offer high-interest loans through bank partnerships. Personify loans are not available in Ark., Calif., Colo., Conn., Ill., Md., Mass., Neb., Nev., N.H., N.J., N.Y., N.C., N.D., Ore., Pa., R.I., S.D., Vt., Va., W.Va., or Wyo.

specifications
APR Range
19.00% - 179.50%
Loan Amount
$500 - $15,000
Loan Terms
12 months - 48 months
Recommended Minimum Credit Score
550
Average Origination Fee
5.00%
Late Fee
$30
Why Trust Us
70
Lenders reviewed
31
Loan features considered
1,680
Data points analyzed
173
Primary data sources used
Investopedia collected key data points from several lenders to identify the most important factors to borrowers. We used this data to review each lender for fees, accessibility, repayment terms, and other features to provide unbiased, comprehensive reviews to ensure our readers make the right borrowing decision for their needs.

Pros Explained

  • May be available to fair credit borrowers: With the goal of expanding access to people with less-than-perfect credit, Personify looks at more than just your credit score when considering your application. The lender doesn’t set minimum credit score or credit history requirements, so you’re welcome to apply if you have bad credit.
  • Offers refinancing: Personify reviews your account every six months and may offer the opportunity to refinance your loan with the potential to lower your monthly payments.
  • Repayment terms up to 48 months: Depending on your application, Personify may offer you a term of one year to up to four years, which may make repayment more manageable.
  • Excellent customer reviews: Personify has a 4.8 out of 5 star average rating from more than 9,500 reviewers on Trustpilot.
  • No prepayment penalties: You can pay off your Personify loan at any time without penalty. If you can afford to pay it off early, you’ll save money.
If Personify offers you multiple term options, consider choosing the shortest term that has monthly payments you can afford. This will reduce the amount of interest you pay to the lender over the life of the loan.

Cons Explained

  • High APRs starting at 19%: Personify’s loans start at 19% APR, while the average rate on a 24-month personal loan was 11.48% in May 2023. APRs on Personify personal loans can be as high as 179.5% in many states, depending on your individual financial situation. 
  • 5% origination fee: Personify may charge a one-time fee of 5% of the loan amount, but this fee is repaid over time as part of your monthly payments.
  • Doesn’t allow co-signers: Personify doesn’t allow you to apply with a co-signer, so you can’t get help from a family member with good credit.
Personify’s loans can be expensive to repay. For example, if you took out a 3-year, $5,000 loan at a 179.5% APR, you’d pay your loan servicer more than $22,000 in interest. If you’re already struggling financially, a loan from Personify could make matters worse.

Types of Personal Loans Offered by Personify Financial

Personify loans can be used for almost any purpose. The lender doesn’t disclose any restrictions, but may include prohibited uses in your loan agreement, so read your loan documents carefully before signing. Some examples of loan purposes include:

Time to Receive Personal Loan Funds

Personify Financial offers an entirely online application you can complete from your computer or smartphone. If you’re automatically approved, you’ll receive an instant decision, but Personify may ask for additional documentation. If you’re required to submit documents, Personify will make a loan decision within two business days.

Once you’re approved, Personify Financial may deposit the funds into your checking account in as little as one business day, but it may take up to two business days, depending on when you sign your loan documents. Your financial institution’s policies may also impact when the funds become available to you.

Borrower Requirements

Personify does not disclose a minimum credit score, but the company aims to make credit available to more borrowers by evaluating more than just your credit score. To get a loan from Personify, you must apply online and have a valid checking account with online access.

Personify Financial Personal Loan Features

Personify offers an online borrower portal that provides you with free access to your FICO score.

Co-Signers and Co-Applicants

Some lenders allow you to apply with a co-signer, who agrees to take responsibility for your debt if you fail to repay, or a co-borrower, who shares responsibility and access to the funds. Applying with a co-signer or co-borrower who has good credit can improve your chances of getting approved for a loan if you have poor credit. Personify doesn’t offer borrowers the opportunity to apply with a co-signer or co-applicant.

Can You Refinance a Personal Loan With Personify Financial?

Personify allows borrowers to refinance their original loans and reviews each customer’s account every six months. If your credit score improves, you may be able to refinance your loan with Personify at a lower rate than you were initially offered.

Customer Service

Medium Contact When
Telephone 888-578-9546 M–F: 8:00 a.m.–9:00 p.m. CT
Sat.: 8:00 a.m.–5:00 p.m. CT
Email Form Click 24/7

Customer Satisfaction

Personify has excellent customer reviews on Trustpilot. The company has an average rating of 4.8 out of 5 stars from more than 9,500 customer reviewers. Borrowers often cite the quick and easy application process as a reason for their positive reviews. 

Personify also has an A+ rating with the and an average rating of 4.82 out of 5 stars from more than 850 customer reviews.

Compare Personify Financial with Other Personal Loan Lenders

Personify Financial
APR Range 19.00%–179.50% 8.49%–35.99% 7.80%–35.99%
Loan Amounts $500–$15,000 $1,000–$50,000 $1,000–$50,000
Loan Terms 12–48 months 24–84 months 36–60 months
Recommended Minimum Credit Score 550 620 300
Origination Fee 5.00 9.99 12.00
Time to Receive Funds 1 day 1 day 1 day
Personify Financial can be a good choice for borrowers who've exhausted all of their other lending options aside from payday loans, but the high APRs will likely be a dealbreaker for many borrowers. Browse our top picks to check your rates with a few different lenders.

The Bottom Line

Personify Financial offers options for borrowers who may be turned away from other lenders, and customers are generally happy with the service they receive from the company. But before you accept a high APR loan from Personify, explore other alternatives, such as applying with a co-signer at another lender. And make sure you understand the amount of interest you’ll pay over time. Ideally, you should only use Personify for a small loan when your only alternative is a payday loan due to its high APR.

Frequently Asked Questions (FAQs)

What Credit Score Does Personify Financial Require?

Personify Financial doesn’t disclose a minimum required credit score. Fair and poor credit borrowers can prequalify, but they may not have access to the lowest rates.

Is Personify Financial a Legit Company?

Personify Financial is a licensed lender in some states and works through a bank partnership in other states. The company has a good reputation with the Better Business Bureau and excellent customer reviews on Trustpilot.

Does Personify Financial Verify Income?

As part of your application, you’ll log into your bank account so Personify can verify your income. Applying for a loan without income will likely mean your application will be denied.

How Long Does It Take to Get Money From Personify Financial?

In total, it can take up to four business days to get a loan from Personify Financial. Most lending decisions are instant but can take up to two business days if documents are required. Depending on when you sign your loan documents, it can take up to two business days after approval to receive your funds.

Can I Refinance My Personify Financial Loan?

You can refinance your Personify Financial loan as Personify allows personal loan refinancing.

Methodology

To evaluate and rank personal loan providers we collected hundreds of data points across 70 lenders, including traditional banks, credit unions, fintechs, and special interest finance companies. We researched and evaluated APRs, loan amounts and terms, fees, customer experience, and much more. To rank the lenders in our database and to generate star ratings, we weighted the data we collected, based in part on what consumers told us were the most important features of a personal loan and lender in a survey we conducted. We grouped those factors into four broad areas:

  • Loan costs (advertised APR, fees, and six other factors): 29.25%
  • Loan terms (loan amount, repayment term, and three other factors): 22.25%
  • Borrowing requirements (credit score, membership requirement, and six other factors): 28.5%
  • Additional features (online application, pre-qualification, and eight other factors): 20%
  • Learn more about how we evaluated personal loans in our complete methodology.
Article Sources
Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.
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  6. National Consumer Law Center. "," Pages 1–4.
  7. Trustpilot. "."
  8. Board of Governors of the Federal Reserve System. "."
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  11. Better Business Bureau. "."
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