Puerto Rican rapper and singer-songwriter Bad Bunny has gained popularity over the past few years, amassing the majority of his fortune from just two world tours in 2022. His latest project, a superhero movie in the Sony Spider-Man universe called El Muerto, will reportedly begin production on Aug. 7, 2023, in Los Angeles, CA.
Key Takeaways
- Puerto Rican rapper Bad Bunny has a net worth of $88 million as of 2022, according to Forbes.
- Bad Bunny is the first to be Spotify’s most streamed artist for three consecutive years, generating over 18.5 billion streams in 2022.
- The superstar rapper has a series of lucrative endorsement deals, co-owns a basketball team, launched a restaurant, and is also a WWE wrestler.
The recording artist, whose real name is Benito Antonio Martinez Ocasio, was the first Spanish-language artist to headline Coachella in 2023 and had the first Spanish-language album nominated for the Grammy's Album of the Year award.
Bad Bunny netted a total of $88 million in 2022 according to Forbes, and was 10th on Forbes’ list of the World’s Highest-Paid Entertainers of 2022. Bad Bunny was also Apple Music’s Artist of the Year for 2022.
Bad Bunny is the first to be Spotify’s most-streamed artist for three consecutive years, generating over 18.5 billion streams in 2022, and increased listeners for the Reggaeton and Latin Trap genres between 2018 and 2020 by 147% and 187%, respectively.
In addition to being an upcoming superhero, the superstar rapper has a series of lucrative endorsement deals, co-owns a basketball team, launched a restaurant, and is also a WWE wrestler.Music
Bad Bunny is no stranger to breaking records or barriers—the rapper had two record-breaking tours in 2022, which made up the majority of his $88 million pre-tax earnings for the year. His 2022 tour, El Último Tour Del Mundo, grossed nearly $117 million in ticket sales in North America and was the highest-grossing tour by a Latin artist in Billboard Boxscore history.
His second tour in 2022, The World’s Hottest Tour, raked in $314 million in ticket sales for a total of $435 million from both tours. The total sales from both tours made Bad Bunny the highest-grossing artist in a calendar year, according to Pollstar.
Endorsements and Businesses
Bad Bunny also has partnerships with major brands such as Adidas, Cheetos, and Corona, according to Forbes. Bad Bunny launched a sneaker collaboration with Adidas in 2023 (he had one with them in 2022 as well), with each pair retailing for $150, according to Remezcla.
Most recently, Bad Bunny starred in a Pepsi commercial, featuring his latest song, “Where She Goes.”
WWE
The rapper is also a WWE wrestler, and earns an estimated $100,000 for appearances in the ring, according to Wrestling Edge. In May 2023, the rapper defeated wrestler Damian Priest in a San Juan Street Fight and picked up his first singles win of his WWE career, according to WWE.
Acting
The multi-talented artist is also an actor. He most recently acted in Brad Pitt starrer, Bullet Train, which earned $231 million in global ticket sales, according to Variety. Bad Bunny’s acting debut was as a guest star on Netflix’s Narcos: Mexico, according to ET. And in August, he will start filming El Muerto, in which he will star as a wrestler who gains superpowers through a mystical mask.
Basketball Team
He has also been a co-owner of Puerto Rican basketball team, Los Cangrejeros de Santurce, since 2021, according to Billboard.
Restaurant
In 2022, Bad Bunny launched a Japanese-inspired steakhouse and lounge in Miami, along with entrepreneur David Grutman.
Real Estate
In January 2023, Bad Bunny bought an $8.8 million house in Los Angeles, according to Dirt. The house has a total of eight bedrooms and seven bathrooms and is more than 7,000 square feet.